I once had a long conversation with a former commercial radio jock who was running a community station. “How do you organise so much content, so many interviews?” he asked. The answer of course is legwork. Years of networking, visiting local groups and organisations, getting to know people, finding sources and so on.
“But all my presenters have full time jobs” he said.
And there’s the thing. Because I will bet you a pound to a penny that your listeners don’t all have full time jobs.
In our case we are targeting a 35+ audience which is made up of the following:-
In the car
Working at home
Long term illness or disability
Parents at home
Ladies and gents of leisure
Not working because of holiday or illness
and more …….
Presenters and team-members from all the above groups all have value to add to output, and to the health, happiness and balance of your team.
That’s not me in the picture, by the way.